“Our inspiration for producing Savanna rums comes from the wild nature of Réunion Island. Sometimes it’s difficult for people to understand why you would sell a rum for, say, €50 a bottle when they can buy another one for €10. I believe transparency is essential for rum and its producers, because many people still see rum as something sweet or cheap. But real rum is not about that. It becomes especially important at a time when consumers want to know what they are drinking. Let’s show them what’s inside the bottle so they can make their own comparisons,” says Samuel Pitarch of Savanna Distillery on Réunion Island.
Estelle Prevost: Savanna is a true heritage of Réunion. Rum needs to be explained to people
“Europe is a key market for Savanna, and Savanna itself is a very complex and versatile rum. Bartenders are very important partners for us in this dialogue, because they know our products, understand...
