Sam Carter: What Does the Perfect Gin Taste Like? That’s a Tricky Question…

editor editor Photo: Visitchef.com

"Every gin producer says they have the finest botanicals for their gin—and of course, we say the same. The way we source them directly from farmers is truly exceptional. But what really sets us apart from everyone else is something entirely different," says Sam Carter, Senior Brand Ambassador for the world-renowned gin brand Bombay Sapphire.

Sam Carter: What Does the Perfect Gin Taste Like? That’s a Tricky Question…

Sam Carter: What Does the Perfect Gin Taste Like? That’s a Tricky Question…

"Every gin producer says they have the finest botanicals for their gin—and of course, we say the same. The way we source them directly from farmers is truly exceptional. But what really sets us apart from everyone else is something entirely different," says Sam Carter, Senior Brand Ambassador for the world-renowned gin brand Bombay Sapphire.
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Section archive
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“Europe is a key market for Savanna, and Savanna itself is a very complex and versatile rum. Bartenders are very important partners for us in this dialogue, because they know our products, understand...
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Estelle Prevost: Savanna is a true heritage of Réunion. Rum needs to be explained to people

“Europe is a key market for Savanna, and Savanna itself is a very complex and versatile rum. Bartenders are very important partners for us in this dialogue, because they know our products, understand...
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Tim D. Philips: The Best Way to Drink Whisky Is Your Way

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Marian Beke: A Great Cocktail Isn’t Enough. Without the Experience, Guests Won’t Come Back

“You can have a perfect drink, but if everything else is flat and boring, there’s no reason for the guest to return,” says Marian Beke, founder of the legendary Gibson bar, now based in Berlin. In an...
Tim D. Philips: The Best Way to Drink Whisky Is Your Way
Tim D. Philips: The Best Way to Drink Whisky Is Your Way
"Forget the rules.L According to Tim D. Philips, Global Brand Ambassador for Johnnie Walker, whisky isn't about how you're supposed to drink it—it's about how you enjoy it. In this interview, he...
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"Forget the rules.L According to Tim D. Philips, Global Brand Ambassador for Johnnie Walker, whisky isn't about how you're supposed to drink it—it's about how you enjoy it. In this interview, he...
Sam Carter: What Does the Perfect Gin Taste Like? That’s a Tricky Question…
Sam Carter: What Does the Perfect Gin Taste Like? That’s a Tricky Question…
"Every gin producer says they have the finest botanicals for their gin—and of course, we say the same. The way we source them directly from farmers is truly exceptional. But what really sets us...
0:00
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"Every gin producer says they have the finest botanicals for their gin—and of course, we say the same. The way we source them directly from farmers is truly exceptional. But what really sets us...
Marian Beke: A Great Cocktail Isn’t Enough. Without the Experience, Guests Won’t Come Back
Marian Beke: A Great Cocktail Isn’t Enough. Without the Experience, Guests Won’t Come Back
“You can have a perfect drink, but if everything else is flat and boring, there’s no reason for the guest to return,” says Marian Beke, founder of the legendary Gibson bar, now based in Berlin. In...
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“You can have a perfect drink, but if everything else is flat and boring, there’s no reason for the guest to return,” says Marian Beke, founder of the legendary Gibson bar, now based in Berlin. In...
Adam “Eddy” Bursik: Cocktails Are the Least Important Thing in a Bar. Guests Come for the Atmosphere and the People
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“I think making a good cocktail is actually quite easy. Guests don’t come primarily for the drinks, but for the atmosphere, hospitality, and the people,” says Adam Eddy Bursik, a Slovak bartender...
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“One of the biggest misconceptions is that The World’s 50 Best Bars is based more on popularity than on experience. In reality, at its core, it’s very much an experience-driven list. It’s important...
Samuel Pitarch: The Future of Rum Lies in Transparency. Some Brands Will Struggle with It
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“Our inspiration for producing Savanna rums comes from the wild nature of Réunion Island. Sometimes it’s difficult for people to understand why you would sell a rum for, say, €50 a bottle when they...
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“Guests come to a bar for the experience, and it’s our role to create a deeper connection with them. When you have a regular guest and know what they like to drink, you begin to build a...
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“My family has deep roots in barbecue cooking, and I am proud of that tradition. It took me 18 months of experimentation and refinement to fine-tune the timing and technique of roasting duck and...
Mike Whatmough: I have the best job in the world. Sometimes we deliberately break the rules of gin
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“We break the rules in the name of flavour. I see myself as a storyteller, because I spend most of my time talking about a bottle of Brockmans Gin and helping people discover new layers of taste. We...