"A strong alcohol like whisky will overpower the taste and freshness of the ingredients, while vodka will allow them to stand out. In 1970, we decided that the flavor profile of Finlandia Vodka would be clean, clear, and sparkling, and it has remained the same ever since," says Finlandia Vodka's Global Advocacy Manager, Pekka Pellinen.
Marian Beke: A Great Cocktail Isn’t Enough. Without the Experience, Guests Won’t Come Back
“You can have a perfect drink, but if everything else is flat and boring, there’s no reason for the guest to return,” says Marian Beke, founder of the legendary Gibson bar, now based in Berlin. In an...