"A strong alcohol like whisky will overpower the taste and freshness of the ingredients, while vodka will allow them to stand out. In 1970, we decided that the flavor profile of Finlandia Vodka would be clean, clear, and sparkling, and it has remained the same ever since," says Finlandia Vodka's Global Advocacy Manager, Pekka Pellinen.
Samuel Pitarch: The Future of Rum Lies in Transparency. Some Brands Will Struggle with It
“Our inspiration for producing Savanna rums comes from the wild nature of Réunion Island. Sometimes it’s difficult for people to understand why you would sell a rum for, say, €50 a bottle when they ca...