Hyatt Hotels Corporation is set to elevate the luxury hospitality landscape, unveiling strengthened leadership and an ambitious expansion plan at ILTM Cannes. With the appointment of Tamara Lohan as Global Brand Leader – Luxury (interim), Hyatt charts a bold course for its luxury portfolio, promising deeply personalized experiences and a host of extraordinary hotel openings in 2026.
"Hyatt’s momentum in luxury continues to accelerate, powered by our insights-driven development strategy and commitment to delivering deeply resonant guest experiences," says Mark Hoplamazian, President and CEO of Hyatt. "Tamara brings world-class luxury expertise, and her leadership will further strengthen our ability to differentiate our luxury brands while growing with intent in the markets our guests and owners value most."
Tamara Lohan: Shaping the Future of Luxury at Hyatt
Tamara Lohan joined Hyatt in 2023 through the acquisition of Mr & Mrs Smith, the award-winning boutique and luxury hotel platform she co-founded and led for more than two decades. Celebrated for curating exceptional independent hotels and championing design-forward, experience-rich travel, Lohan brings deep expertise in personalization, global luxury trends, and consumer insights.
"It’s a privilege to help shape the future of what luxury means for Hyatt," Lohan comments. "I’m excited to develop the brands in our portfolio and take our guests on even more personal experiences whilst thoughtfully growing the collection."
Hyatt’s Expansive Luxury Portfolio
Hyatt currently boasts nearly 125 luxury hotels, representing more than 21,000 rooms worldwide, spanning brands such as Park Hyatt, Alila, Miraval, Impression by Secrets, and The Unbound Collection by Hyatt.
2026 promises a wealth of new openings and reinvigorated properties:
- Miraval The Red Sea: Launching Q1 2026, this will be Miraval’s first resort outside the U.S., located on Saudi Arabia’s Shura Island. The adults-only retreat features 180 guestrooms and suites, immersive wellbeing programs, and the largest spa in the Red Sea region, offering 39 treatment rooms across 40,000 square feet.
- Park Hyatt: A global revival includes the reopening of Park Hyatt Tokyo and new properties in Cabo del Sol, Cancun, Mexico City, Vancouver, and Phu Quoc.
- Alila: Expands Hyatt’s presence in Mexico with Alila Mayakoba, delivering immersive, refined luxury to the Riviera Maya.
- The Unbound Collection: Debuts Kennedy 89 in Frankfurt, growing Hyatt’s footprint across Europe, the Middle East, and Africa (EAME).
Overall, Hyatt’s luxury pipeline now exceeds 170 hotels with 141,000 rooms globally, reinforcing its position as a leading force in luxury hospitality.
A New Era of Transformative Travel
The Miraval brand epitomizes the evolving definition of luxury, emphasizing spiritual, emotional, and physical renewal. With nearly 50% of travelers now defining luxury as deeply personalized experiences, Hyatt’s luxury expansion aligns seamlessly with global demand for transformative, bespoke travel experiences.
"ILTM Cannes is not only a moment to celebrate what we’ve accomplished in 2025 but a catalyst for what’s to come," says Marc Jacheet, Group President, EAME, Hyatt. "The Miraval debut on the Red Sea represents a sanctuary for wellbeing explorers and discerning adventurers, offering pristine coastline, world-class spa facilities, and immersive wellness experiences."
Hospitality Excellence and Guest-Centric Innovation
Hyatt’s luxury growth is guided by a commitment to design integrity, independent spirit, and experience-rich offerings. With the new leadership under Lohan, the brands aim to create personalized journeys, harmonizing global luxury trends with Hyatt’s signature service standards. Every new opening reflects careful attention to architecture, design, and curated guest experiences, promising travelers not just stays, but memorable, transformative moments.
Source: Hyatt Hotels Corporation
