“Guests come to a bar for the experience, and it’s our role to create a deeper connection with them. When you have a regular guest and know what they like to drink, you begin to build a relationship. Simply asking, ‘How was your day?’ or ‘What’s on your mind?’ can turn an ordinary guest into a VIP,” says Cassandra Eichoff, Director of the European Bartender School in Cape Town.
Estelle Prevost: Savanna is a true heritage of Réunion. Rum needs to be explained to people
“Europe is a key market for Savanna, and Savanna itself is a very complex and versatile rum. Bartenders are very important partners for us in this dialogue, because they know our products, understand...