This year, the capital city of Prague will become a key hub for global tourism for two days in April. On 20 and 21 April, the next edition of Czechia Travel Trade Day 2026, organised annually by CzechTourism, will take place here. The largest incoming tourism workshop in the Czech Republic will bring together domestic businesses with foreign tour operators, buyers and journalists from more than twenty countries.
According to the agency’s director, František Reismüller, this is a vital platform for the development of inbound tourism. He believes Prague offers the ideal setting—not only because of its accessibility, but also as a natural gateway to the Czech Republic, with a wide range of tourist and gastronomic experiences.
Two days of business and inspiration
This year’s programme is primarily based on intensive business meetings and networking. Participants will attend dozens of pre-arranged meetings with foreign partners and representatives of CzechTourism’s overseas offices. The agency’s product managers will also be involved, presenting specific tourism products and new ways of promoting the Czech Republic in foreign markets.
The first day will feature a panel discussion focusing on current topics in tourism, while the second day will offer destination presentations and other formats for sharing experiences. “We have designed the programme to be as practical as possible, delivering concrete results and new contacts for participants,” adds Tereza Hofmanová.
The meeting will also be complemented by a gala evening at Slovanský dům, which will provide a space for informal networking and establishing further collaborations.
From Prague to the regions
However, the event does not end in the capital. In collaboration with regional tourism centres and Prague City Tourism, a supporting programme has also been prepared to take international guests to various parts of the country—from the Central Bohemian and Liberec regions, through the Pardubice and Plzeň regions, to the Vysočina and Olomouc regions.
The aim is to showcase the Czech Republic in all its diversity—from historical monuments and traditional crafts to contemporary gastronomy and modern tourism products. Diversifying the offering beyond the capital is one of the key themes in today’s tourism sector.
Czechia Travel Trade Day is held in a different destination each year so that international experts can get to know the country’s various regions. In the past, the event has taken place in cities such as Brno, Karlovy Vary, České Budějovice and Ostrava. This year’s edition thus reaffirms Prague’s role as a natural hub that connects Czech tourism with the world and opens up new opportunities for its further development.
Source: CzechTourism
